Teacher's Note

Why read this: BYD is the world's biggest electric-car company, and many of your students will already know the brand from home in China. This B1 version uses that prior knowledge as a way into a bigger story: how a Chinese company is growing in Europe, Brazil and the UK while the US market stays closed. The article is a useful introduction to business news — short quotes, named companies, and percentages — and lets students practise reading for facts and reasons without needing the dense vocabulary of the C1 source.

What to notice: Watch for two important shifts the article makes. First, the writer shows that BYD's biggest problem is not selling cars but making enough of them — a surprising idea for many readers, and a chance to slow down and check meaning. Second, the writer contrasts two pictures: BYD is doing well overseas (Europe up 156%) but struggling at home, where sales have fallen for seven months in a row. This contrast carries the article's main argument and is set up by the phrase 'in contrast to'. Encourage students to mark these two ideas as they read.

Skills practised: Students practise three core B1 reading skills. (1) Tracking a small number of named entities — BYD, Tesla, Stella Li, the US, China, Brazil, the UK and Europe — across many paragraphs. (2) Reading numbers and percentages in context (1,400 vehicles, 156%, seven months) and using them as evidence. (3) Following a simple compare-and-contrast structure built around the home market versus overseas markets. The signposted inference about flash charging and the 'barrier to adoption' phrase also gives students one chance to practise gentle inference work.

Level: B1 · Length: ~490 words · Reading time: ~2 min
Graded ReadingB1

BYD says it does not need the US to grow

China's biggest electric-car maker is selling more vehicles in Europe, Brazil and the UK — even while the US market stays closed.

~2 min read·

Tap any green word in the article to see its meaning.

When fuel: A substance such as oil, gas, or coal that is burned to produce heat or energy. — 燃料 prices jumped because of the war in Iran, more people around the world began to look at electric cars. Chinese car maker: A person or company that makes something — 制造商 want to make the most of: use (an opportunity) as fully as possible — 充分利用 this chance. China is the top maker of EVs in the world. Its companies are still shut out of: kept from entering or taking part in — 被排斥在……之外 the US market, but they are selling more cars in Asia, Europe and other regions.

BYD is one of the biggest names in this story. Last year it passed Tesla to become the world's largest seller of electric vehicle: a car powered by batteries instead of petrol or diesel — 电动汽车. Now it is growing fast in many countries. “We survive: to continue to live after a dangerous event or difficult situation — 幸存;存活 and are successful without the US market today,” said Stella Li, an executive vice: immoral or wicked behaviour; a bad habit or personal failing — 恶行;不道德行为;恶习 president at BYD. She spoke to the BBC at the Beijing Auto Show.

Li said the company's main problem is not finding customers — it is making enough cars. “Our demand: An insistent request; the desire of consumers for a particular product or service. — 需求;要求 is much higher than what we can supply: To provide (something), to make (something) available for use — 提供,” she said. Instead of trying to enter the US, BYD is focused on Brazil, the UK and the rest of Europe.

BYD is also betting on: investing strategy and confidence in (something) in the hope it will succeed — 押注于;寄望于 a new technology called flash charging: very fast battery charging that adds significant range in minutes — 闪充;超快充. Li calls it a game-changer: something that completely changes the way an industry or activity works — 颠覆性突破;改变格局之物. Flash charging can add hundreds of kilometres of range: A variety of different things of the same general type, or the limits between which something varies — 范围;一系列 in just a few minutes. Slow charging has long been a barrier to adoption: something that stops people from starting to use a new product or technology — 推广上的障碍 for many drivers, so faster charging may help BYD win new customers.

The Beijing Auto Show is now the largest car event in the world. This year, more than 1,400 vehicles from hundreds of companies were on display: To show something publicly; to exhibit a quality or emotion. — 展示;展出, with Chinese makers at the centre.

BYD's growth: the process of increasing in size, number, or importance — 增长;成长;发展 is happening at a difficult political: Relating to the government, politics, or public affairs of a country. — 政治的 moment. Chinese EV companies face high taxes and regulatory scrutiny: close examination by government agencies that make and enforce rules — 监管审查 in many countries, especially the US. The US has complained about government subsidies: money the government gives to companies to help them compete — 政府补贴 from China and worries about data protection: rules and practices that keep personal information safe from misuse — 数据保护 and national security: the safety of a country from foreign threats — 国家安全. Even so, Li said BYD is winning more brand recognition: how widely a brand is known and identified by consumers — 品牌知名度 in place: To put something in a particular position carefully. — 放置;安放 like the UK.

Chinese firm: A business or company, especially a small one. — 公司;商行 used to compete mostly on low prices. Today, they also compete on technology — better battery: A device that stores electricity and provides power to electronic equipment — 电池;蓄电池, stronger charging infrastructure: the network of public stations and equipment used to charge electric vehicles — 充电基础设施 and smarter software: programs and instructions used to operate a computer — 软件. “We are not just a car company,” Li said. BYD also makes parts for phones, buses, trucks and solar: Relating to or determined by the sun. — 太阳的;太阳能的 panel: A flat piece forming part of a surface; a group of people chosen to discuss or decide something. — 面板;专家小组.

Foreign companies like Volkswagen, Toyota and Ford once lead: to go in front of people or vehicles, guiding them — 带领 China's car market. Now they struggle: To make forceful efforts to achieve something despite difficulty; to fight or wrestle. — 奋斗;挣扎;努力 to keep pace: move forward at the same speed as competitors — 跟上步伐, and some are working with local Chinese firms instead.

At home, the fight is hard, even for BYD. dozen: A group of twelve; used informally to mean a lot. — 一打;十二个 of Chinese makers are stuck in price wars: extended periods when companies repeatedly cut prices to win customers from each other — 价格战, which cut into profit: Money that you gain by selling something for more than it cost you. — 利润;收益. BYD's sales in China have fallen for seven months in a row. This is a clear sign that the home market is under stress. in contrast to: compared with; in opposition to — 与……形成对比 this, BYD's sales in Europe rose 156% in the first three months of this year.

Li believes the pressure: The force produced by pressing against something, or the stress and worry caused by having too much to deal with. — 压力 will force: To compel (someone or something) to do something — 迫使,强迫 smaller companies to close: to (social) To finish, to terminate — 结束;终止 or merge: to combine or join together to form a single entity — 合并;融合. She pointed to past examples — Japanese carmaker: A company that manufactures automobiles — 汽车制造商 in the 1990s and Korean brands more recently — when many car brands disappeared. For now, BYD plans to stay one of the market leaders: companies that sell the most in a particular market — 市场领导者, with or without the US.

Questions

Check your understanding

  1. 01

    According to Stella Li, what is BYD's biggest problem right now?

  2. 02

    Why does Li call flash charging a "game-changer"?

  3. 03

    What does the article suggest about how Chinese EV companies are competing today, compared to the past?

  4. 04

    Explain why BYD says it can grow without the US market. Use two pieces of evidence from the article.

    Suggested length: ~70 words

  5. 05

    Compare BYD's situation in China with its situation in Europe, using details from the article.

    Suggested length: ~70 words